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 Simulated Environment Concepts Inc. - SEMV
Simulated Environment Concepts, Inc. (SMEV) is focused on manufacturing and distributing their patented SpaCapsule® as well as continued innovation in the areas of anti-aging, cosmetics, relaxation, cellulite reduction, and weight loss. Finding use in numerous environments such as relaxation centers, golf clubs, ski lounges, gyms, and health clubs, the SpaCapsule® provides next generation de-stressing and relaxation.
The company’s founders, Dr. Ella Frenkel and Dr. Ilya Spivak, initially capitalized Simulated Environment Concepts Inc. with several million dollars of their own money. With this initial investment, the company worked on, and succeeded in developing, the sleek and stylish looking pressurized dry water massage relaxation station.
SpaCapsule® is a full body massage, aromatherapy, audio and video entertainment system. The capsules are fused with advanced modern technology and healing methods of aromatherapy and audiovisual relaxation techniques, incorporating proprietary water-jet and pressure-jet technology that requires no on-site plumbing. Weighing approximately 500 lbs, the capsule only requires standard electric service.
Simulated Environment Concepts anticipates progressive and consistent growth over the next six years. With individuals spending billions of dollars on de-stressing, weight loss, anti aging, cosmetics, massage and physical rehabilitations, the company is in a position to experience explosive growth from current levels.
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Simulated Environment Concepts, Inc. (SMEV.PK) Sells Quality Of Life
Simulated Environment Concepts, Inc. is a Florida based company that has found success in the skyrocketing growth of massage therapy. Not the massage provided by a massage therapist, but rather the kind provided by those increasingly popular high-tech water-based massage capsules you see popping up everywhere. But Simulated Environment has gone further with the introduction of its SpaCapsule®, an advanced self-contained full body massage system with a number of innovative features.
Invented by a chiropractor, the SpaCapsule offers far more than just a standard water jet massage. Its 9’ x 3’ futuristic shell contains a unique fusion of modern technology and ancient healing methods, combining carefully controlled water massage, audiovisual relaxation tools, and even aromatherapy, designed to seriously enhance the user’s quality of life. Therapeutic massage is especially effective in addressing painful and stiff joints, muscle tension and pain, poor circulation, and problems caused by the inability to exercise. Today, these are increasingly common problems, and they are only one reason that SpaCapsule has already been shipped to clients all over the world.
In spite of the sophistication of the system, the company is quick to point out that it’s a breeze to set up and operate, requiring no special plumbing or electrical service. All of the magic is built in. This makes it easy for end users (anyone can purchase a unit directly from the company website at SpaCapsule | Spa Capsule Massage and De-stress), but also for small business operators that use the system in their spas, chiropractor offices, hotels, and (yes) in shopping malls. The system has proven itself to be a money maker, which has further fueled demand.
The product’s integrated audio/video system allows the user to complete the circle of total relaxation and sensory stimulation. The user is given a wide choice of programs, depending upon the effect they want to achieve, from relaxation to enhanced brainstorming.
Below are some of SpaCapsule’s many features which have made it a top of the line solution in the marketplace.
• No plumbing, drainage or water hook-up required
• Compact / Ergonomic Award Winning Design
• Secret Pulse-Jet Technology™
• The User remains clothed and dry
• Built-in Multilanguage, Touch-Screen Computer Control
• Built-in Accounting and Usage Module
• Custom Color Availability
• Built-in Audio and Video System
• Built-in Computer Controlled Aromatherapy Module
• T-Max Compatible (100%)
• Closed Water System
• Choice of Voltage – from 100 v to 240 v
• Can be Operated anywhere in the World
• Invented and Tested by Doctors
• Easy and Low Maintenance Requirements
• Computer Diagnostic / Repair System
• Built to UL Standards, and easily passes the field testing by ETL and TUV America
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Simulated Environment Concepts, Inc. (SMEV.PK) Taps the Retail Relaxation Marketplace
Simulated Environment Concepts, Inc., creators of the revolutionary SpaCapsule massage and environment pod, is in the vanguard of what is being called the Retail Relaxation Marketplace. It’s where an increasing number of people think that the retail spa industry is headed. Right now the industry consists largely of individual shops, thousands of them, mostly day spas, sometimes simple, sometimes elaborate, together with some spa chains.
For many people, especially women, a trip to the spa has become more of a routine and less of an occasional luxury. Indeed to some it’s as much a necessity as their morning coffee. They go there to escape, to relax, to feel pampered, and perhaps even to capture a form of safe intimacy and sense of well being. But although there is clearly a huge and growing demand, there is almost no dependable consistency, no way of knowing exactly what to expect from one shop to another. Even within the relatively few larger chains, there can be a wide variation in the nature and quality of the experience.
Part of this, of course, is due to the diversity of the operators and personnel involved. In one place you might get a massage from a highly experienced professional, but one who insists on doing things their way only. In another place, the staff may have almost no experience, and may not even be able to speak English. If you are lucky enough to find the person you want, you can only hope that they’ll be there when you come back, a doubtful prospect in a high turnover industry.
In addition, there’s the element of cost. Although demand is solid and growing, a large segment of that market simply cannot afford regular trips to a spa. And, in some communities, the selection of affordable spas is extremely limited. Convenience is another imperative. People don’t have time to drive all over town for the one spa that can fit their needs. In the case of business travelers, the target market may not be able to leave the confines of the airport.
What is needed is a way to replicate what Starbucks did for coffee shops: be there, be consistent, and be affordable. And that’s exactly what SpaCapsule offers the Retail Relaxation Marketplace. With its advanced computer controlled operation, SpaCapsule combines a sophisticated massage with a variety of audio, visual, and even aroma inputs. The result is controlled variability, meaning the user has a wide choice of parameters, but with absolute dependability and consistency. Moreover, the operator does not require any particular experience to ensure a perfect performance every time, at a reasonable price. Anywhere in the country, or the world, SpaCapsule gives the user what they want, every time.
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Simulated Environment Concepts Inc.’s (SMEV.PK) History of Innovation
Over the years, Simulated Environment Concepts Inc. (SEC) has been recognized as the most innovative and leading provider of massage equipment. The company’s products are distributed in the United States and over 30 other countries.
SpaCapsule and SpaCapsule Anywhere are self-contained, full body massage systems aroma-therapy units, audio and video entertainment systems packaged into one futuristic capsule-shaped relaxation station. SpaCapsule products can be used as a general tool for relaxation and massage, a medical product or an integral part of a weight loss and cellulite reduction regimen.
SpaCapsule was invented and perfected by doctors and physicians who are on-staff at Simulated Environment Concepts. These doctors are experts on human physiology and biomechanics. This emphasis on technology and innovation, along with the company’s vision, is why Simulated Environment Concepts is distinctly different from its competitors.
Here is a brief overview of the highlights in the company’s history:
• August 2002 – SEC Inc. was granted its first United States patent
• August 2004 – SEC Inc. successfully defended its patent in federal court.
• Just after two years from the finished prototype, the company was able to reach full production and establish a worldwide presence.
• July 2005 – SEC Inc. was granted its second United States patent.
• Just within three years of its inception, the company was able to show a net profit.
• August 2005 – SEC Inc. was able to extend its manufacturer’s warranty from one year to 2 years.
• December 2005 – SEC Inc. designed and manufactured the SpaCapsule Anywhere – a 110 volt version of the original SpaCapsule.
• October 2006 – SEC Inc. launched its own SpaCapsule Business Solution System, offering solid marketing strategies and practical business guidance.
• January 2007 – at the Sport and Recreation Tech Trade Show in Rotterdam, Netherlands, the SpaCapsule won the Leisure Trend Award 2007 for being the ‘most original profit center’.
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Simulated Environmental Concepts, Inc.’s (SMEV.PK) Success Built on Their Continued Focus on Customer Service
Since 1997, Simulated Environmental Concepts Inc. and SpaCapsule have been recognized globally as the most innovative and leading provider of massage. Their products are distributed in over 30 countries around the world, including the United States, and are used by both consumers in their homes and also by a variety of businesses.
The SpaCapsule is quickly becoming a common-place occurrence in many environments. SpaCapsule products can be found in a number of settings, being used by a wide variety of businesses including: chiropractic offices, physical therapy centers, medical offices, spas, airports, shopping centers, tanning salons and lounges and rest centers.
The company prides itself on being distinctly different than competitors and has built its success on their continuous commitment to integrity, flexibility and responsiveness in the way they associate with all of their clients. In other words – customer service.
Service is the very foundation of every aspect of the company’s business and they have always dedicated considerable time and resources on ensuring their customers superior service. The company has developed a unique corporate culture where every person at Simulated Environmental Concepts and SpaCapsule is committed to consistently meeting and exceeding customers’ expectations by constantly raising the bar on defining customer service excellence.
The corporate culture at SpaCapsule can best be summed up by their stated policy – “No delivery was ever complete unless our company provided the ultimate in customer satisfaction.”
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Simulated Environmental Concepts, Inc.’s (SMEV.PK) Products Offer Businesses a Way to Diversify
According to the song from a few decades ago by Three Dog Night, “One is the Lonliest Number”. One is also the worst number in business. If your business is focused solely on one narrow product or service, the customer base for your business will be rather narrow. The more products or services your business offers, the wider your potential customer base will be.
For example, if you are in the tanning business and you offer to the public everything associated with tanning. You will have only one type of customer – a customer interested in getting a tan. However, today most tanning salons wisely offer tanning and so much more – they offer a spa-like experience.
Many tanning salons do this through having a product such as the ‘SpaCapsule Massage, Aromatherapy, Audio-Visual Relaxation De-Stressing Device’. This device offers users complete relaxation and rejuvenation and relief from tension, anxiety and stress through massage, aromatherapy, oxygen therapy and even iPod connectivity.
For these tanning salons, this SpaCapsule device (if properly marketed) immediately offers them a vastly larger pool of potential customers and most likely additional new revenues for the business. In fact, it changes the entire business from a mostly seasonal business to a year-round business with a steadily growing client base.
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Simulated Environment Concepts, Inc. (SMEV.PK) Offers Unique Medical Tool
Simulated Environment Concepts, Inc. is unique in its offering of SpaCapsule®, the only device on the market that addresses both body and mind issues, which are the most frequent complaint of the working public. Stress and musculoskeletal problems are the most commonly reported factors associated with work related illness. These are both major issues, accounting for untold physical and emotional anguish, affecting work performance and satisfaction as well as personal relationships.
Stress alone is believed to affect nearly 20 million Americans, with stress levels having increased substantially in children, teenagers, and the elderly. A simple Google search on the word “stress” reveals the overwhelming size of the market for stress related treatments.
This, of course, opens up a tremendous market opportunity for anyone offering an effective tool for stress and body therapy, which is just what SpaCapsule represents. Doctors’ offices, clinics, spas, hotels, and just about any place people go to deal with workplace pressures and related ailments are natural targets for SpaCapsule. It’s a safe, new, cost effective source of income for the operator, and a successful holistic treatment approach for the user. The worldwide potential is enormous.
SpaCapsule combines a sophisticated water massage with carefully controlled audio, visual, and even aroma inputs, all in a single programmable experience. Invented by a chiropractor, SpaCapsule’s therapeutic massage addresses a variety of common physical complaints, such as muscle aches, joint pain, and poor circulation.
But the system goes far beyond that, using audio/visual stimuli and aroma therapy to treat stress and anxiety. And everything is adjustable, controlled by an internal computer, enabling a range of overall effects depending upon the need. This means that doctors, for example, can customize the treatment for every patient, greatly enhancing the system’s value. And the operator doesn’t even require special training, reducing associated costs.
For Simulated Environment Concepts, as well as for users, it’s the perfect product.
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Simulated Environment Concepts Inc.’s (SMEV.PK) SpaCapsule Helps Companies through Massage Therapy
Stress-related employee turnover, absenteeism and low morale all affect a company’s bottom line. Based on information from the American Institute of Stress and the American Psychological Association, job stress and related problems cost companies an estimated $200 billion or more a year.
Massage has been known to reduce blood pressure, relieve arthritis pain, improve joint and muscle aches, especially in painful areas of the neck and back, and even increase immunity to colds and flu. But what is not known is that massage services in the workplace can do wonders not only for a company’s morale but also for their profits.
Massage in general decreases job stress and fatigue while increasing alertness, clear thinking and productivity in employees. A recent study in the American Psychologist gave one group of workers a 15 minute rest while giving another group of workers a 15 minute massage. The group that received the massage performed significantly better on complex problem solving tests.
Many companies are turning to a product like SpaCapsule from Simulated Environment Concepts Inc. to help keep their employees healthy and happy. SpaCapsule users say they feel an improvement in attitude and morale, decreased day-to-day stress, and better ability to relax after using the product. With lower stress levels, employees are more likely to cooperate with each other and work together with less anxiety and hostility, improving the work environment for everyone.
The number of firms offering massage services for their employees is increasing every year and therefore growing the marketplace size for companies like Simulated Environment Concepts. The list of major organizations which offer such services to their employees include: IBM, Coca-Cola, Pepsico, CBS & NBC networks, Marriot & Radisson hotels, Citibank, Stanford University and the American Cancer Society.
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Simulated Environment Concepts, Inc.’s (SMEV.PK) SpaCapsule Massage Services a Must for Many Hotels
In a poll commissioned by the American Massage Therapy Association, 90% of those believe that massage can be beneficial to your health and 73% of those polled would recommend massage therapy to someone that they know. This poll is just an indication of the growing market of health-conscious people who see the benefits of having a regular massage.
In addition, there are always people either on vacation or a business trip who just want to relax and unwind. Add these factors together and business in the travel and leisure industries, like hotels, are coming to believe that having massage services available for their guests is an integral part of the services they provide for guests.
But, of course, having a masseuse on demand 24/7 would be next to impossible and expensive. That is where the SpaCapsule from Simulated Environment Concepts Inc. (SMEV.PK) becomes a ‘must-have’ product. The SpaCapsule is a self-contained full body automated massage system.
The SpaCapsule offers a unique fusion of modern technology and time-tested healing methods of massage, aromatherapy and audio-visual relaxation techniques. It can be very convenient and enjoyable for hotel guests. There is no undressing, no messy oil or lotions, no touching by strangers, and no appointments – so no waiting. Guests can just put coins or tokens into the machine and enjoy a self-service relaxing, stress-relieving environment.
Particularly in a difficult economy where the competition for customers is fierce, hotels are finding that a product like SpaCapsule offers guests a “perk” – a little extra that makes them more likely to gain repeat customers and for those customers to recommend the hotel to friends and family. Hotels may find that having SpaCapsule raises the stress levels on their competitors.
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Simulated Environment Concepts Inc. (SMEV.PK) – Personal Care, Personal Pampering
There’s a fine line between personal care (your health and well being) and what could be considered personal pampering. That $100 luxury massage could be viewed as a much needed muscle relaxing exercise to help your back. And, if looks are important to your career, you might be able to write off that anti-aging skin cream as a business expense, even though there are some that cost $400 per ounce. The fact is that people will go to remarkable lengths to take care of themselves, even if what they are trying does more for their mind than for the rest of their body.
Beauty and youth are concepts that have always been closely tied to the personal care industry. With a market in the hundreds of billions of dollars, nobody doubts the demand; although the question of whether the market has driven the industry or the industry has driven the market remains to be settled. Much of it centers around topical creams for anti-aging, anti-wrinkle, and anti almost anything you want. You might want to throw in anti-money, because there’s almost no limit to how much you can spend if you’re so inclined. Olay’s Age-Defying Daily Renewal Cream can be more expensive than caviar. But that’s a bargain compared to ReVive Intensite Volumizing Serum, a facial application designed to rid wrinkles through volume enhancement, available for $600 per ounce.
And personal convenience is now being emphasized as much as the ingredients, allowing you to use the products anytime and anywhere. The idea is that the more convenient it is, the faster it will be used up, and the more the companies will be able to sell. A case in point is Olay’s new Regenerist Derma-pods, a resurfacing and wrinkle filling treatment for around the eyes that comes in individual pods for easy use on-the-go.
Below are the top ranked publicly traded companies, along with their beauty product annual sales, according to the most recent list put out by Beauty Packaging Magazine.
• Proctor & Gamble (NYSE: PG) – $27.8 billion (Olay, Pantene, Nice’n Easy, etc.)
• L’Oreal (PAR: OR) – $24.7 billion (L’Oreal , Helena Rubinstein, etc.)
• Unilever (NYSE: UN) – $15.5 billion (Dove, Caress, Lux, Pond’s, etc.)
• Estee Lauder (NYSE: EL) – $7.9 billion (Estee Lauder, Clinique, etc.)
• Avon (NYSE: AVP) – $6.9 billion (Avon, Skin So Soft, etc.)
Of course, personal care and pampering is not just about skin creams. With tens of thousands of independent health food and health supplement stores in the U.S. alone, and with virtually all major food chains having a major health food and supplement component, it’s clear that there is money to be made in ingesting as well as applying. Add to this everything that is spent on yoga and exercise classes and related equipment, and a picture begins to emerge. Investing in personal care/pampering companies is essentially like buying into a well that never goes dry.
And yet one of the fastest growing and most interesting examples of the personal care/pampering market has nothing to do with putting chemicals, natural or otherwise, on your skin or in your mouth. Nor does it have anything to do with twisting your body or burning energy. It’s the amazing new world of hydro massage, those iron-lung type devices you may have seen in shopping malls, where people pay good money for a few minutes of hydro heaven.
The hydro-massage industry itself is still very new, and there are few companies currently involved. The only publicly traded of these, and the one with the most sophisticated system, is a Florida based company, Simulated Environment Concepts (PINKSHEETS: SMEV). The company’s system, called SpaCapsule, is truly state-of-the-art, skillfully integrating an advanced computer controlled hydro-massage with audio, video, and even aroma-therapy stimulation. It completely encloses the user, making the experience less like getting a massage than stepping into another dimension. The space-age device is now being sold all over the world, to spas, hotels, and even doctors looking for extra income. They’ve even become something of a status symbol to individual owners. And if that doesn’t qualify as personal pampering, nothing does.
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