MFLI Muscle Flex Inc. - MFLI - Page 2

Technical_Indicator · #11 (**permalink**) 08-19-2009, 03:31 PM

jav992 · #12 (**permalink**) 08-20-2009, 10:07 AM

Muscle Flex Inc. Prepares for The BUDDY Tablet Caddy(TM) September 2009 Infomercial Launch and Provides a Complete BUDDY(TM) Update
Press Release
Source: Muscle Flex Inc.
On Thursday August 20, 2009, 5:00 am EDT
Companies:Muscle Flex, Inc.
LOS ANGELES, CA--(Marketwire - 08/20/09) - Muscle Flex Inc. (Pinksheets:MFLI - News) announced that it is preparing for the September 2009 infomercial launch for The BUDDY Tablet Caddy(TM) and is providing a detailed update as to its release.

Muscle Flex Inc. is in the final stages of script development for The BUDDY Tablet Caddy(TM) short form infomercial (60 and 120 seconds) and anticipates the filming to occur during the first or second week of September. Preparations for the initial TV media campaign for The BUDDY(TM) are currently being formulated. The initial test of The BUDDY Tablet Caddy infomercial shall be run in a number of different markets and focus on those that are best suited from a demographic and geographic perspective. It is expected to run for 2-4 weeks and provide sales data that will allow Muscle Flex Inc. to determine what and if any adjustments are to be made.

On August 18, 2009, Muscle Flex Inc. announced that Danny Sarnoff, grandson to the legendary and "father of television" David Sarnoff, will be working with the company in directing and producing The BUDDY(TM) infomercial from script right to screen. To date, the scripting, filming and preparations for The Buddy(TM) infomercial have been beyond expectations. Muscle Flex Inc. and Danny Sarnoff anticipate additional projects between them as The Buddy Tablet Caddy project nears completion and a successful launch is orchestrated.

Muscle Flex Inc. is anticipating strong sales numbers for The BUDDY Tablet Caddy(TM). Muscle Flex Inc.'s initial informal research study of The BUDDY Tablet Caddy(TM) employed a series of questions designed to determine the potential response from a diverse range and random sample of consumers. The results were exceedingly positive in that the majority of people surveyed said they would purchase The BUDDY Tablet Caddy as a TV product offering. The results skewed even more favorably when the full "As Seen on TV" BUDDY Tablet Caddy offer was told to them at the conclusion of the survey resulting in excess of an 87% favorable purchase rating.

Muscle Flex has purchased the following website domains for The BUDDY Tablet Caddy:

�
NEEDTHEBUDDY.COM NEEDTHEBUDDY.NET
NEEDMYBUDDY.COM NEEDMYBUDDY.NET
ITSMYBUDDY.COM ITSMYBUDDY.NET
BUYABUDDYNOW.COM BUYABUDDYNOW.NET
THEBUDDYTABLETCADDY.COM THEBUDDYTABLETCADDY.NET
SENDMEABUDDY.COM SENDMEABUDDY.NET
SENDABUDDY.COM SENDABUDDY.NET
TABLETBUDDY.COM TABLETBUDDY.NET
BUYMYBUDDY.COM BUYMYBUDDY.NET
THE-BUDDY.COM THE-BUDDY.NET
BUDDYONTV.COM BUDDYONTV.NET
THEBUDDYCADDY.COM THEBUDDYCADDY.NET
BUDDYTABLETCADDY.COM BUDDYTABLETCADDY.NET
THEBUDDYTV.COM THEBUDDYTV.NET
GETHEBUDDY.COM GETTHEBUDDY.NET
MYVITAMINBUDDY.COM THEVITAMINBUDDY.COM
VITAMINCADDY.COM VITACADDY.COM
VITAMIN-BUDDY.COM VITAMIN-BUDDY.NET
VITAMINBUDDY.CA VITAMINBUDDY.NET

Part of Muscle Flex Inc. direct response program is to purchase a wide selection of domains for each product so it can do testing in various geographics to compile statistical information during each infomercial airing.

For more information on The BUDDY Tablet Caddy visit thevitaminbuddy.com - Home.

"The BUDDY Tablet Caddy" and "The BUDDY" are trademarks of Muscle Flex Inc., All Rights Reserved.

"Muscle Flex" is a Registered Trademark of Muscle Flex Inc., All Rights Reserved.

About Muscle Flex Inc. (muscleflexinc.com - Home)

Muscle Flex Inc. brings new products to market using direct response TV infomercials specializing in the health, fitness, wellness and hygiene sectors. As well, Muscle Flex Inc. develops and creates general television content for network and cable television distribution. Muscle Flex's corporate strategy is to develop new and innovative products for sale and distribution via its proprietary direct response marketing system and the creation of television media and shows for general network and cable broadcast.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein.

Stock_Analyzer · #13 (**permalink**) 08-22-2009, 04:58 PM

Congratulations here all for this nice SHO alert last week early. The stock gained 25% Friday and could see a test of .013 to .014 early this coming week. If the stock does pull back then watch .008 as it has been nice support lately.

jav992 · #14 (**permalink**) 08-24-2009, 09:48 AM

Muscle Flex Inc. Provides a Detailed Financial Synopsis on Product Release Costs and the Company's Current and Future Cash Expectations and Funding
Press Release
Source: Muscle Flex Inc.
On Monday August 24, 2009, 5:00 am EDT
Companies:Muscle Flex, Inc.
LOS ANGELES, CA--(Marketwire - 08/24/09) - Muscle Flex Inc. (Pinksheets:MFLI - News) is providing investors with a detailed cost analysis of its product releases as well as its current and future cash funding considerations.

Product Releases

Muscle Flex� (muscleflexinc.com - Home) anticipates that it will have sufficient capital to release 6 value products (products that retail between $9.95 - $19.95) the first of which is The BUDDY Table Caddy(TM) (thevitaminbuddy.com - Home). The following is a generic break-down of a Muscle Flex product release by costs:

�
Infomercial Filming: $20,000.00
Initial Product: $10,000.00
Web Development: $ 5,000.00
Initial Advertising: $20,000.00
Miscellaneous: $ 5,000.00
Legal: $ 5,000.00
----------
Total $65,000.00

The majority of profits from each product line are to be rolled back into additional advertising and inventory to grow each product through revenues generated by sales of the direct response TV program.

"Sugar Free" Television Show

Muscle Flex and Sterling Worldwide Entertainment, LLC (Sterling Worldwide Entertainment | Homepage), are in preparations to begin filming their daily prime time/daytime television talk show "Sugar Free." Muscle Flex� and Sterling each hold 50/50 ownership in the show and share equally in its future revenue streams. "Sugar Free" will be pitched to major television networks and national cable stations for North American and International distribution.

Both Muscle Flex and Sterling will contribute $135,000.00 for the completion of the pilot which will be in staged weekly contributions. A yet unannounced top-rated celebrity will host the "Sugar Free" TV show. International distribution opportunities have already presented themselves and Muscle Flex and Sterling hope to make an announcement shortly.

Current and Future Capital Considerations

To date, Muscle Flex has been financing its activities through personal shareholder loans provided primarily by the company Founder Danny Alex (dannyalex.com - Home). Danny Alex anticipates providing Muscle Flex an additional $300,000.00 in funding through personal shareholder loans. Another family member, Dana Alex is also expected to contribute up to an additional $100,000 in capital that will be in the form of a convertible debt instrument. If required, additional capital will be considered using equity and / or debt instruments offset by any profits derived from operations.

Upon Muscle Flex achieving profitability, growth of the company shall come almost exclusively from free cash-flow. Muscle Flex is keenly aware of the destructive nature of dilution and seeks to limit at every instance.

Salaries

To date, Danny Alex has opted not to take his salary but rather leave the cash in Muscle Flex and convert his salary into a shareholder loan. His salary in fiscal year 2008 was $1.00 and in 2009, his salary is expected to be $120,000.00. Danny Alex does not anticipate taking any portion of his salary until Muscle Flex is cash flow positive.

Cash Flow From Operations

It is impossible to know with any specificity if a product will generate positive cash flow. As a company, it is prudent to expect success and failures however, due to the intrinsically low fixed cost base of Muscle Flex, management believes it can maximize the profit potential of each product release through careful cash and cost management. A very low fixed cost base allows Muscle Flex to dramatically increase its ability to successfully monetize a product release into positive cash flow.

The BUDDY Tablet Caddy

Muscle Flex is in the final stages of development for The BUDDY Tablet Caddy(TM) short form infomercial (60 and 120 seconds). Muscle Flex is anticipating strong sales numbers for The BUDDY Tablet Caddy(TM) based on its initial informal research study that employed a series of questions designed to determine the potential response from a diverse range and random sample of consumers. The results were exceedingly positive. The majority of people surveyed said they would purchase The BUDDY Tablet Caddy as a TV product offering and skewed even more favorably when the full "As Seen on TV" BUDDY Tablet Caddy offer was told to them at the conclusion of the survey resulting in excess of an 87% favorable purchase rating.

"The BUDDY Tablet Caddy" and "The BUDDY" are trademarks of Muscle Flex Inc., All Rights Reserved.

"Muscle Flex" is a Registered Trademark of Muscle Flex Inc., All Rights Reserved.

About Muscle Flex Inc. (muscleflexinc.com - Home)

Muscle Flex Inc. brings new products to market using direct response TV infomercials specializing in the health, fitness, wellness and hygiene sectors. As well, Muscle Flex Inc. develops and creates general television content for network and cable television distribution. Muscle Flex's corporate strategy is to develop new and innovative products for sale and distribution via its proprietary direct response marketing system and the creation of television media and shows for general network and cable broadcast.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein

Technical_Indicator · #15 (**permalink**) 08-26-2009, 11:33 AM

Wednesday, August 26 2009*4:59 AM, EST Muscle Flex Inc. to Add a New Major Product Line in the Clothing and Garment Category

Market Wire ***"US Press Releases "

LOS ANGELES, CA -- (MARKET WIRE) -- 08/26/09 -- Muscle Flex Inc. (PINKSHEETS: MFLI) announced today that it is adding a major new product line in the clothing and garment category. Muscle Flex® is in advanced discussion with a garment and clothing manufacturer to co-brand / re-brand, market and develop an exclusive Muscle Flex® line of sports and active wear to be marketed and distributed through a long form 30 minute direct response infomercial as well as through traditional retail.

The clothing and garment provider that Muscle Flex Inc. is in advanced discussions with provides a leading edge product that fits extremely well into the Muscle Flex direct response format and product mix. The Muscle Flex brand of active sports and athletic wear is intended to be one of the anchor brands to define and propel the entire Muscle Flex online shopping mall. Many peripherals and up-sell items are planned in conjunction with the Muscle Flex sports and active wear line.

"At Muscle Flex , we are looking to add product lines that blend with our overall TV, internet and traditional retailing strategy," commented Danny Alex , CEO and Founder of Muscle Flex Inc. and infomercial host. "The sports and active wear category is one that has not been done to any great degree on the 'As Seen on TV' format and it is products like these that Muscle Flex expects to attract significant market share and online consumers to its website."

The marketing and direct response strategy for the Muscle Flex sports and active wear line is in advanced development. Muscle Flex Inc. shall provide investors additional information on the sports and active wear line as it develops.

"Muscle Flex" is a registered trademark of Muscle Flex Inc. , All Rights Reserved.

About Muscle Flex Inc. (muscleflexinc.com - Home)

Muscle Flex Inc. brings new products to market using direct response TV infomercials specializing in the health, fitness, wellness and hygiene sectors. As well, Muscle Flex Inc. develops and creates general television content for network and cable television distribution. Muscle Flex's corporate strategy is to develop new and innovative products for sale and distribution via its proprietary direct response marketing system and the creation of television media and shows for general network and cable broadcast.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein.

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Contact Danny Alex CEO Phone: 310-717-1003 Email Contact muscleflexinc.com - Home (Corporate) thevitaminbuddy.com - Home (Product) themuscleflex.com - Home (Product) dannyalex.com - Home MySpace - Muscle Flex - 38 - Male - BEVERLY HILLS, California - myspace.com/themuscleflex http://www.Twitter.com/MuscleFlex

jav992 · #16 (**permalink**) 09-09-2009, 09:56 AM

Muscle Flex Inc. Goes Live With The BUDDY Tablet Caddy and Begins Accepting Orders Just Prior to the Infomercial Release
Press Release
Source: Muscle Flex Inc.
On Wednesday September 9, 2009, 5:00 am EDT
LOS ANGELES, CA--(Marketwire - 09/09/09) - Muscle Flex Inc. (Pinksheets:MFLI - News) announced today that it has officially gone live with The BUDDY Tablet Caddy(TM) and is accepting orders on its website, thevitaminbuddy.com - Home, just prior to the national release of its short form 2 minute infomercial.

The initial inventory of 10,000 BUDDY Tablet Caddys has been ordered and Muscle Flex Inc. is expecting delivery of the product sometime very soon. A subsequent order of an additional 20,000 units is expected to be placed upon the airing of The BUDDY Tablet Caddy short form infomercial to ensure that inventory levels remain elevated as inventory is depleted through sales.

"It feels great to be at the point of accepting orders for The BUDDY Tablet Caddy," commented Danny Alex, CEO of Muscle Flex Inc. "Even though we are not expecting any significant sales prior to the release of the infomercial, making The BUDDY Tablet Caddy available for sale will ensure all of the customer sales and logistic considerations have been met satisfactorily."

Muscle Flex Inc. is anticipating strong sales numbers for The BUDDY Tablet Caddy(TM) and the initial informal research study conducted for The BUDDY Tablet Caddy(TM) were exceedingly positive in that the majority of people surveyed said they would purchase The BUDDY Tablet Caddy as a TV product offering. The results skewed even more favorably when the full "As Seen on TV" BUDDY Tablet Caddy offer was told to them at the conclusion of the survey resulting in excess of an 87% favorable purchase rating.

Muscle Flex Inc. is moving to release a total of three value priced ($9.95 - $19.95) consumer products for a pre-Christmas timeline. Muscle Flex is endeavoring to release an additional 2 value priced products so as to have 3 products available to consumers for the Christmas shopping season.

Details regarding the two other Muscle Flex value priced products are expected to be released shortly. As with the majority of Muscle Flex products, they transcend demographic, geographic and psychographic limits and will be marketed using 60 and 120 second infomercials. Danny Alex, the colorful and flamboyant CEO and Founder of Muscle Flex Inc., shall host the infomercials.

QualityStocks · #17 (**permalink**) 09-14-2009, 10:55 AM

Muscle Flex, Inc. (MFLI.PK) Signs Comprehensive Agreement with Houston PAD

Muscle Flex Inc. is a leading edge fitness, health and lifestyle company that develops new brands and products to market using direct response TV advertising and infomercials. The company also uses cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

The company announced Friday of last week that it has signed a comprehensive agreement with Houston PAD, master distributor of VATA Brasil OneFit Active Wear, to market an exclusive Muscle Flex by VATA Brasil Women’s Sports & Active Wear Collection, a co-branded Muscle Flex VATA Brasil Collection as well as the full VATA Brasil line of Sports and Active Wear apparel. They also announced a new website which provides consumers with details about the product lines – muscleflexvata.com - Home.

The agreement provides Muscle Flex three full and distinct apparel collections that it will market via a 30 minute television program as well as traditional and online retail channels. The three Collections are: The Muscle Flex VATA Brasil Collection and The VATA Brasil Collection, both of which be launched in October 2009; and The Exclusive Muscle Flex Premiere by VATA Brasil Collection which is due to be launched in early 2010.

The collections use the specifically-designed VATA OneFit fabric, which is a lightweight, highly elastic fabric that has four times more filaments than regular fiber. The fabric also has a memory stretch quality which allows for added comfort. Another unique property of the fabric is that it draws moisture away from the body in a natural wicking process.

QualityStocks · #18 (**permalink**) 09-14-2009, 11:08 AM

Muscle Flex, Inc. (MFLI.PK) to Attend the Emmy Awards GBK Productions Gifting Lounge for Its North American Debut of Next-Generation Sports Wear Collection

Muscle Flex Inc. announced earlier this morning that it will be attending the GBK Productions Emmy Awards Gifting Lounge this week in Los Angeles where it will debut the Muscle Flex VATA Brasil Sports & Active Wear collection. This invite only event will be attended by Hollywood’s elite celebrities, media, agents, producers and Hollywood insiders, in addition to national and international media and press organizations.

Earlier this year, the company announced that influential Hollywood insider GBK Productions provided a standing invite to Muscle Flex to all of its high profile Hollywood and National media events. GBK Productions hand selects companies to attend their luxury and high profile galas for the purpose of connecting with today’s hottest celebrities, personalities and media with new and exciting products to create an industry “buzz” and national media exposure. GBK Productions has put on some of the most prestigious events and gifting suites in Hollywood, including: The MTV Music Awards, The Golden Globes, The Oscars, The American Music Awards, Cannes, the Sundance Film Festival, the Emmy Awards as well as the Superbowl, and many others.

Muscle Flex believes that events such as the Emmy Awards GBK Productions Gifting Lounge forms an integral part of the company’s strategy to launch new products with intensified media exposure. This prestigious exposure allows for potential endorsement deals, testimonials and participation by some of Hollywood’s most visible celebrities in helping to establish Muscle Flex brands.

“Muscle Flex’s suite of products has that exciting, large market potential and celebrity appeal that can work extremely well in the high-profile gifting shows and Hollywood events,” stated Gavin Keilly, President of GBK Productions. “GBK presents some of the most prolific and sought after Hollywood gifting events. Muscle Flex and their suite of products is always a welcome addition to the lineup.”

“GBK Productions is an influential player in Hollywood and we are thrilled to be associated with Gavin Keilly and his talented group of media professionals. Our new products are being launched through a comprehensive marketing model in the $150 Billion direct response TV industry. GBK Productions provides the celebrity association and heightened ‘media buzz’ that differentiates our product releases and complements our efforts to maximize product awareness through multiple media channels,” commented Danny Alex, Muscle Flex CEO.

The Exclusive Muscle Flex Premiere(TM) by VATA Brasil(TM) Collection — The Muscle Flex Premiere line shall be an exclusive, original, sassy and sexy female active wear line co-developed by Muscle Flex and the design team at VATA Brasil. To be launched in early 2010.

The Muscle Flex VATA Brasil Collection — This Collection shall be comprised of hand-picked pieces from the VATA Brasil collection that Muscle Flex shall co-brand with VATA Brasil. The collection shall encompass 15 – 18 pieces with an exclusive marketing agreement for the direct response marketing vehicle. To be launched in October 2009.

The entire VATA Brasil and the Exclusive Muscle Flex Premiere Collection is a OneFit(TM) garment that fits sizes 0 – 12 making it a perfect candidate for a direct response 30 minute television program. The specially designed VATA OneFit fabric is a lightweight, highly elastic fabric that has four times more filaments than regular fabric. The VATA OneFit fabric has a memory stretch quality which allows for its incredibly comfortable OneFit feature.

According to the press release, Muscle Flex will provide additional details regarding the 30 minute television program for the Exclusive Muscle Flex Premiere(TM) and Muscle Flex VATA Brasil(TM) Collections shortly.

QualityStocks · #19 (**permalink**) 09-15-2009, 02:52 PM

The Muscle Flex, Inc. (MFLI.PK) VATA Brasil(TM) Sports and Active Wear Collection to Be Included in Nominee Gift Basket

Muscle Flex Inc. announced this morning that its VATA Brasil(TM) Sports and Active Wear Collection will be included in the prestigious and exclusive “Everybody Wins at the Emmys Gift Basket” produced by Lash Fary and Distinctive Assets (Distinctive Assets). Lash Fary founded Distinctive Assets which has provided the most coveted and sought after Gift Baskets to Hollywood celebrities and industry elite for more than ten years.

Lash Fary is regarded as one of Hollywood’s most influential product trend setters and high profile celebrity event organizers. Under his leadership, Distinctive Assets has set new standards for Gift Baskets and Gift Lounges for events such as the GRAMMYs, the Tony Awards, the Latin GRAMMYs, the People’s Choice Awards, MTV Movie Awards and many others. Lash Fary and Distinctive Assets have gifted many famous entertainment figures including Paris Hilton, Brad Pitt, Oprah Winfrey, Martha Stewart, Fergie and Denise Richards.

“Danny Alex and Muscle Flex are a great addition to our Emmy Nominee Gift Baskets,” stated Lash Fary. “The Muscle Flex VATA Brasil Sports & Active Wear Line is both chic and practical, and we are looking forward to a long and exciting relationship with Danny Alex and Muscle Flex.”

“When Lash Fary and Distinctive Assets decides to include you in one their gift collections, you say one thing: Thank You,” commented Danny Alex, CEO and Founder of Muscle Flex Inc. “Lash Fary is an influential Hollywood insider, and Muscle Flex feels privileged to be a part of any Distinctive Assets event since they are at the center of launching exciting new products that set trends inside Hollywood and with today’s most visible celebrities.”

QualityStocks · #20 (**permalink**) 09-16-2009, 02:34 PM

Muscle Flex, Inc.’s (MFLI.PK) VATA Brasil(TM) Sports and Active Wear to Be Broadcast Live on Fox News in Las Vegas and Los Angeles

Muscle Flex Inc. announced this morning that the Muscle Flex VATA Brasil Sports and Active Wear Line will be featured on Fox Morning News in Las Vegas on Thursday September 17 at 8:50 am and on FOX Evening News in Los Angeles (Southern California) on CBS KCAL on Friday September 18 at 6:00 pm. Lash Fary, Founder of Distinctive Assets, will be on the Fox News broadcasts to showcase his “Everybody Wins at the Emmys Gift Basket”, in which the Muscle Flex VATA Brasil Sports and Active Wear line is included.

Lash Fary is regarded as one of Hollywood’s most influential product trend setters and high profile celebrity event organizers. Under his leadership, Distinctive Assets has set new standards for Gift Baskets and Gift Lounges for events such as the GRAMMYs, the Tony Awards, the Latin GRAMMYs, the People’s Choice Awards, MTV Movie Awards and many others. Lash Fary and Distinctive Assets have gifted many famous entertainment figures including Paris Hilton, Brad Pitt, Oprah Winfrey, Martha Stewart, Fergie and Denise Richards.

According to the press release, Muscle Flex will provide additional information concerning the 30 minute television program for the Exclusive Muscle Flex Premiere(TM) and Muscle Flex VATA Brasil(TM) Collections in more detail shortly.