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eWorld Interactive Subsidiary Mojo Mediaworks Gathers Media Momentum With PR Launch of Pantene's China's Next Top Model TV Series

Monday January 14, 2008 02:30:45 EST
SHANGHAI, CHINA, Jan 14, 2008 (MARKET WIRE via COMTEX News Network) --

eWorld Interactive, Inc. (OTCBB:EWIN) (the "Company or "eWorld"), is pleased to announce that on Jan. 3, 2008, Pantene China's Next Top Model held a major press launch with representatives numbering over one hundred print and broadcast media as well as top advertisers and media agencies in attendance.

Based on the popular America's Next Top Model TV series which enjoys a global television audience in over 100 countries, the media event was the official launch of China's version of the reality based professional modeling competition. With the original TV program's format licensed from America's CBS Paramount Pictures Corporation by MOJO MEDIAWORKS Ltd. (Shanghai) in alliance with Sichuan Satellite TV, the show was formally introduced to the public and media as Pantene China's Next Top Model with a full broadcast schedule originating over Sichuan Satellite TV for 10 weeks. The event was a great success and resulted in excellent coverage in many of China's top media outlets.

Xin Wen Wu Bao, a leading Shanghai based newspaper, stated, "It's reported that this program is the first permit holder issued for Reality Competition TV Shows in 2008 by the State Administration of Radio Film and Television after strict controls were imposed for the Reality TV Show category earlier (2007)."

Director and GM of Evian Natural Mineral Waters (Shanghai), Sun Weiqiang, a key sponsor of the TV program, commented, "The reason for Evian's participation as the exclusive and sole drinking water sponsor of the CNTM is that we have full confidence in the market created by the show. Through this platform, we can connect our target consumers through an emotional link with true Evian users, which can be far more effective than traditional television commercials."

An article from Shanghai Online focused on the capabilities that Mojo Mediaworks brings to the series as well as the interactive integration features that sister company Ò»Æðµã - Ê×Ò³ add to the production. An excerpt of the article reported, "Four episodes including the finale of the current season of America's Next Top Model cycle 9 were filmed in China with Mojo Mediaworks Ltd. as the Chinese production partner. Having launched the Chinese version, they bring along this same production team with members from Hong Kong, Mainland China and the USA. This experienced crew and talented production team guarantees the quality of CNTM. I predict it will be a blockbuster in the 2008 entertainment TV market," remarked David Tumaroff, co-founder of Mojo and international veteran producer, "and we've got strong support from our official website at Ò»Æðµã - Ê×Ò³. The site allows the audience to fully participate in the show on an interactive platform, by blogging, submitting to forums, providing online videos, and especially by voting."

Mr. Ricky Yuan, Greater China Brand Manager of Pantene, expressed: "Pantene's brand is the title sponsor of CNTM. We chose CNTM because it's a truly professional effort. We believe the brand essence of self-improvement and self-development; inner and outer beauty will be reflected in the shows achievements."

In related news, Ms Joanna Barnes, VP for marketing and communications of the MGM GRAND Macau, expressed her opinion on the announcement of their cooperation with CNTM; "MGM GRAND Macau's collaboration with the China's Next Top Model event is a befitting partnership because just as the MGM GRAND Macau is an innovative interpretation of style and glamour, China's Next Top Model is about today's lifestyle and sets the trend for tomorrow's appreciation of culture and entertainment. The grand and stylish setting of MGM GRAND Macau is the perfect venue to celebrate the final episodes of CNTM and the venue's setting shares the same language of this unique finale as stylish and welcoming, full of anticipation and glittering with excitement!"

The program's official website is at 潘婷 -- 闪亮模� 明日超模真人秀. Additional information is available through eWorld Interactive's site at www.17dian.cn.

About eWorld Interactive, Inc. (OTCBB:EWIN):

eWorld Interactive ("eWorld") is a second-generation media and entertainment portal in Mainland China and other Asian markets. The company has assembled a portfolio of multi-media content and applications that provide advertising access to a large customer base in the region. eWorld is a compelling place for individuals to interact with top media franchises as well as create and share their videos, photos, music, and online experiences. Offline products and video production capabilities allow the company to create higher value offerings for content providers and advertisers.

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